I am doing a project in my 4th year Graphic Design program and need user research. I created a theoretical school where all studies are equine-centric. It is aiming to be more inclusive than the existing equestrian colleges out there by being more affordable, offering quality work experience, and an atmosphere that is open to all riders (not just those who have a lot of money or who know influential people).

I am basically doing the promotional materials (logo, website, etc.) for this school and want to get a sense of the most important values that prospective students might have.

Thanks so much!

https://www.surveymonkey.com/r/8VTXMXB